1940: Mr. Steinhauser founded "Friesacher Leinenweberei" in Friesach, a small village in Carinthia.
1951: In Draschitz "Silk-weaving Draschitz" was founded, which later became SEIDRA.
1968: At a new factory in Hermagor,the history of SEIDRA and knitting began.
Mr. Michael Mitterer-Kuhn startet at the Friesacher Leinenweberei. The production was expanded from home textiles to fabrics for clothing.
1969: Construction began for spinning and dying, each at its own location. At that time, SEIDRA was producing in Draschitz, Nötsch & Hermagor, and was in the process of building at Kötschach-Mauthen.
The companies office and warehouses were situated in Vienna, as this made the export and transport process easier.
1970: A downturn in the business led to a decrease in transactions, eventually causing the bankruptcy and liquidation of SEIDRA at Draschitz. The Friesach factory continued operating.
1970: Dr. Helmut Isepp took over the company, restructured it and successfully built it back up.
1990: The weaving shed was re-built and nearly all of the looms were renewed at Draschitz.
2000: Knitting was transferred from Hermagor to the main plant at Draschitz. The company invested in new Jacquard knitting-machines.
2006: Linen weaving at Friesach closeded and the process was integrated into SEIDRA’s main factory at Draschitz.
2012: The office and warehouses in Vienna were closed and added on-site at the parent plant. This was strategically a very important step. It enabled much quicker reactions to new marketing strategies and special developments.
2016: New investment into weaving machines and weaving preparation.